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"Federated Women are The Life of The Party!"
P.O. Box 162958 | Altamonte Springs, FL 32716-2958 | Phone: 407-699-1651
Copyright © 2007, Suburban Republican Women's Club, Federated - Created by Cole & Associates
June 2008 MEMBER SPOTLIGHT
Born and raised in New York, I attended catholic school with my two siblings until the
6th grade where I pleaded with my mother to go to public school for a different
experience. Well my mother has always taught my brothers and me to be grateful
and to “count our blessings,” so she honored my wish and I was enrolled in one of
the most challenging Junior High Schools in the area. After the first month of public
school, I understood how lucky I was to have my mom struggle with three children to
give them the best educational experience by attending a prestigious private school.
A lesson I treasure today.

I attended high school in Florida, after my first born I returned to New York to pursue
a career in corporate America with focus on Finance and Marketing. I have been in
marketing for over twenty five years in several capacities starting my career with a
New York-based market research company working directly with the Director of
Marketing and primarily responsible for providing corporate clients with solutions to
complex domestic and international marketing, strategies, and policy problems.

As my interest in marketing increased an Executive Recruiter got wind of it and
offered me a job with a top tier International Research firm to assist the marketing
department with their research studies and media relations. There I was afforded the
opportunity to learn about media syndication, measurements, net rating, data
collection, and viewing habits of the world’s population with the executives of
ACNielsen (our tenant at the time). As Office Manager of the marketing firm, I worked
directly with the President of the company, was the liaison for twenty
six (26) international affiliated offices, local assistant of the Chairman/CEO, and
directed all international market research projects from questionnaire design to final
tabulation to executive summary. Research was based upon brand, image, buying
patterns, customer loyalty, product attributes, and behavioral patterns.


I thank God for that experience as it gave me the opportunity to spearhead research projects for
prestigious firms such as TIAA-CREF, Colgate Palmolive, Bristol Myers, SmithKline Beecham, Johnson &
Johnson, Coca-Cola, Kraft Foods, General Motors, Mattel, 3M, Pfizer International, Security Exchange
Commission, and Perugina, to name a few.

Today I’m still in marketing with my own company Cole & Associates. Last year I took a bold step in God
and started a publication Silke Endress™, Lifestyle of the Lady CEO, an International Professional Women’s
Magazine, and this year I’m working on my non-profit to be prepared for my ministry when I graduate from
Seminary on June 27, 2008.

I am very active in the community politically and socially. I truly enjoy living in Florida and love
Seminole County; the people I’ve met are truly amazing. I have two sons, and three
grandchildren.